Changes that occur in the brain when we indulge in …
Addiction is more than just a habit—it’s a powerful force that rewires the brain, making it increasingly difficult to break free. Behavioral scientist Dr. Gino Collura joined Gayle Guyardo, host of the globally syndicated health and wellness show Bloom, to explain how addiction impacts brain function and why it can be so difficult to overcome.
1. Addiction Hijacks the Brain’s Reward System The brain’s reward system is designed to reinforce behaviors that are essential for survival, such as eating and social interaction. However, addictive substances and behaviors artificially activate this system, flooding the brain with dopamine. This repeated artificial stimulation disrupts natural reward pathways, making it harder to experience pleasure from everyday activities.
2. Reduced Neuroplasticity: The Brain Craves the "Easy" Reward Neuroplasticity—the brain’s ability to adapt and rewire—is essential for learning and personal growth. Addiction reduces neuroplasticity because the brain becomes wired to seek instant gratification instead of embracing challenges that require effort. Over time, this limits cognitive flexibility and decision-making skills, making it even harder to break free from addiction.
3. Everyday Pleasures Become Less Enjoyable As addiction takes hold, normal daily experiences lose their appeal. Activities that once brought joy—such as hobbies, social interactions, and exercise—feel dull in comparison to the intense dopamine rush provided by addictive substances or behaviors. This can lead to isolation, lack of motivation, and emotional numbness.
4. Long-Term Brain Impairment: Increased Risk of Mental Health Issues Addiction doesn’t just affect emotions—it physically changes the brain. Over time, prolonged substance use or addictive behaviors can lead to structural damage, impairing cognitive function and increasing the risk of depression, anxiety, and mood disorders. The brain becomes dependent on external stimuli for dopamine release, making it even harder to experience happiness naturally.
Breaking Free: Rewiring the Brain for Recovery The good news is that the brain has an incredible ability to heal through neuroplasticity. With the right strategies—such as therapy, mindfulness, physical activity, and healthy social connections—it is possible to rewire the brain, restore balance, and regain control over addictive behaviors.
For more expert insights on mental and physical wellness, tune into Bloom with Gayle Guyardo.
