Christine McLarty the marketing director of the Humane Society of Tampa Bay joins Gayle Guyardo the host of the nationally syndicated health and wellness show Bloom about the importance of microchipping your pet.

Bloom airs in 40 markets across the country, with a reach of approximately 36 million households, and in Puerto Rico, U.S. Virgin Islands and Madison, WI.

You can watch Bloom in the Tampa Bay Market weekdays at Noon on WTTA: Spectrum 1006; Frontier 514; DirecTV 38; Dish 38; Comcast 43, and look for Bloom early mornings on WFLA News Channel 8.